About On The Grind

On The Grind is a brand that was created for hustlers, by hustlers. Our purpose is to motivate the people on a mission to chase their dreams. It's not about making money but getting in position to empower and help our community. We strive for excellence in everything we do and quality is the cornerstone of our products. On The Grind isn't just a brand, its a way of life.

Established in 2016, our brand is now carried in stores across the country. We've hosted some of the biggest events in the city, including concerts and parties with the best talent in the game. We've collaborated with artists such as Da Baby, Kevin Gates, Burna Boy, Young Thug, Pnb Rock, YG, Blueface, Polo G, G Herbo, Lil Bibby, Kehlani, G Eazy, 2 Chainz, Jacquees, Dave East, and more.

Montaser "DJ Victory" Aidah is a DJ, promoter and all around hustler from Sudan and Yemen. He is responsible for bringing some of the best events to the city. He wears many hats and is know for getting things done and doing business the right way.

Kofi Agyemfra is training to be a pilot but has been a hustler from day one. Coming from Ghana and Togo, he is respected for his hustle and trustworthiness.

Jalal Sully is an experienced jeweler and all around entrepreneur with many business ventures under his belt. Originally from Palestine but Colorado born and raised, he has worked in the music industry, hosts a podcast and founded his own beard care line.

Our team truly represents the First Generation Grind which is what gives us a unique perspective when it comes to our products and doing business. We are looking forward to see  you at the top 💎

 Watch our VLOG and understand our history